New experiential river tourism product designed to welcome Vietnam’s vision of 35 million international travelers by 2030
Ho Chi Minh City, Vietnam – LuxGroup®, one of Asia’s leading luxury travel groups, proudly announces the launch of its newest curated experience: “Slow Travel River Expedition to Cu Chi Tunnels.”
Departing from the historic Bạch Đằng Wharf in the heart of Ho Chi Minh City, this immersive full-day journey invites travelers to rediscover Vietnam’s history, culture, and landscapes at a slower, more meaningful pace along the legendary Saigon River.
This innovative program is believed to be the first curated cruise traveling upstream from Bạch Đằng Wharf to the Cu Chi Tunnels, offering a rare opportunity to experience one of Vietnam’s most iconic historical destinations by water while listening to the river and its stories—of trade, war, resilience, and peace that shaped southern Vietnam.
Slow Travel Along the Saigon River
Rather than rushing through crowded highways, the expedition follows the gentle rhythm of the Saigon River, allowing travelers to witness the transformation from the dynamic skyline of Ho Chi Minh City to tranquil countryside landscapes.
Guests glide past floating fishing communities, riverside temples, working docks, lush mangroves, and quiet villages, discovering the authentic daily life along Vietnam’s waterways.
“Slow travel allows us to rediscover the river as a storyteller,” said Dr. Phạm Hà, Founding President & CEO of LuxGroup®.
“This journey is not simply about reaching Cu Chi. It is about traveling through the living history of the Saigon River, where every bend reveals a new chapter of Vietnam’s story.”
From River Stories to Wartime History
Upon arrival in Cu Chi, guests explore the legendary Cu Chi Tunnels, an extraordinary underground network built during the Vietnam War.
Accompanied by professional guides and expert storytellers, visitors gain a deeper understanding of the ingenuity and resilience of the Vietnamese people while exploring sections of the tunnels, historical exhibits, and surrounding jungle landscapes.
The experience connects war and peace, past and present, offering travelers a deeper appreciation of Vietnam’s history.
La Maison 1911 – Culinary Heritage on the River
A highlight of the journey is a curated heritage lunch experience by La Maison 1911, LuxGroup’s culinary concept inspired by the historic year 1911, when Nguyễn Tất Thành began his journey from Saigon to the world.
The La Maison 1911 dining concept celebrates Vietnamese culinary heritage through elegant presentations of regional flavors, seasonal ingredients, and cultural storytelling—bringing gastronomy and history together in a refined riverside setting.
Guests enjoy a slow dining moment overlooking the river landscapes, where cuisine becomes part of the cultural narrative of the journey.
A Guaranteed Slow Travel Experience
The Slow Travel Cu Chi River Expedition is designed as a seamless and worry-free experience for travelers seeking authentic discovery with comfort.
Key features include:
- Guaranteed daily departures regardless of passenger numbers
- Capacity of up to 99 guests per day
- Hotel pick-up and drop-off services in Ho Chi Minh City
- Professional English-speaking tour guides and curated storytelling
- Premium speedboat cruise along the Saigon River
- Guided exploration of the Cu Chi Tunnels
- Heritage lunch experience curated by La Maison 1911
- All entrance fees, logistics, and service charges included
Prices start from USD 120++ per person, offering excellent value for a fully curated full-day river expedition that combines history, nature, culture, and gastronomy.
LuxGroup confidently promises 100% guest satisfaction, reflecting its commitment to delivering exceptional service and meaningful travel experiences.
ESG Commitment & Zero-Plastic Journey
The expedition also reflects LuxGroup’s strong commitment to ESG principles (Environmental, Social, and Governance).
Sustainability initiatives include:
- Zero-plastic onboard policy
- Responsible tourism practices in sensitive ecosystems
- Support for local communities along the Saigon River
- Cultural preservation through storytelling tourism
These initiatives ensure that each journey is not only luxurious but also responsible and respectful to nature and heritage.
Part of the Vietnam Waterways® Vision
The new expedition forms part of LuxGroup’s long-term strategy to revive Vietnam’s river and coastal heritage tourism under the vision of Vietnam Waterways®.
By reconnecting travelers with the country’s rivers—where trade, culture, and civilization first flourished—LuxGroup aims to transform waterways into a new frontier for slow, meaningful, and culturally rich travel experiences.
The initiative also complements LuxGroup’s flagship project Amiral Cruises for Presidents®, which will introduce a new generation of boutique cultural voyages along the Saigon River and beyond.
About LuxGroup®
Founded in 2005, LuxGroup® is one of Asia’s leading luxury travel companies specializing in experiential journeys that blend heritage, culture, art, and sustainable tourism.
Its portfolio includes Lux Travel DMC®, Heritage Cruises®, Emperor Cruises®, and Amiral Cruises for Presidents®.
LuxGroup operates under its guiding philosophy:
“Luxury is Culture – Delivering Happiness.”
Media Contact
LuxGroup® Communications Office
Email: press@luxgroup.vn
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