International Debut at ITB Berlin 2026 | Booth 26/313a
Ho Chi Minh City, Vietnam — August 2026 — LuxGroup, a group of small giants, today announced the official launch of the Amiral® brand—positioning Amiral Cruises as Vietnam’s most authentic luxury boutique cruise line and marking the debut of refined cruising on the Saigon River and along the southern coastline.
The project will make its international debut at ITB Berlin 2026, Booth 26/313a, placing Vietnam’s river–sea luxury vision firmly at the heart of the global tourism conversation.
A New Benchmark for Luxury Travel on Water
Amiral Cruises for Presidents® signals a decisive evolution in Vietnam’s water-based tourism—from sightseeing to storytelling, from transport to cultural infrastructure. Introduced with a luxury boutique fleet of 10 purpose-built vessels, Amiral stands as the flagship expression of LuxGroup’s long-term Vietnam Waterways® vision.
Inspired by the historic Amiral Latouche-Tréville—the ship that departed Saigon in 1911 carrying Nguyễn Tất Thành, later President Ho Chi Minh—the brand embodies foresight, humility, and national aspiration. That legacy defines Amiral today: elegant without excess, ceremonial without rigidity, and deeply rooted in Vietnam’s river–sea civilization.
Three-Tier Fleet Strategy: Clarity, Culture, and Longevity
Amiral is structured around a disciplined three-tier philosophy—Explore · Experience · Represent—designed for long-term coherence rather than short-term scale:
• Amiral Explorers®: luxury speedboats for up to 35 travelers per departure, delivering precision access to rivers, deltas, mangroves, and coastal inlets.
• Amiral Yachts®: urban river yachts for up to 99 guests, reactivating rivers as cultural and civic spaces with daily sailings by waterways to the Cu Chi Tunnels and to the Can Gio Biosphere Reserve (UNESCO).
• Amiral Cruises for Presidents®: 25–50 cabin luxury boutique vessels for up to 100 guests, designed for representation, protocol, and cultural hosting, with overnight voyages launching in the 2027–2028 seasons.
Together, the portfolio embeds hierarchy, purpose, and meaning into luxury travel on water.
New in 2026: Amiral Explorers® Speedboat Experiences
Soft Opening from 01 May 2026
As part of its phased rollout, LuxGroup confirmed the soft opening of Amiral Explorers® speedboat journeys from 01 May 2026, extending the Amiral ecosystem beyond cruising into agile, time-efficient exploration—inviting a new generation of travelers to discover, explore, learn, respect, celebrate, and enjoy river-based experiences.
Speedboat to Cu Chi — Half-Day Experience
From USD 90++ per guest | 7:00 AM – 12:00 PM
• Scenic speedboat journey upriver
• Guided jungle walk and Cu Chi Tunnels experience
• Lunch at Vị Phở
• Ground transfers included
Designed for short-stay and business travelers, this half-day program delivers high cultural impact with a return to the city by midday.
Can Gio Biosphere Escape — Full-Day Experience
From USD 120++ per guest | 8:00 AM – 4:00 PM
• Smooth ground transfer and speedboat journey
• Guided exploration of the mangrove biosphere reserve
• Local boating through wetlands
• Lunch and professional English-speaking guide included
This nature-forward itinerary highlights biodiversity, conservation, and responsible access to one of southern Vietnam’s most important ecological zones.
Daily Day Cruises from USD 120++
From this August, Amiral Yachts® will operate daily cultural cruises from Bach Dang Wharf to the Cu Chi Tunnels, priced from USD 120++ per person.
Day Cruise Program | 9:00 AM – 3:00 PM
• Premium pick-up and drop-off services
• Scenic Saigon River cruise
• All entrance fees included
• Curated lunch served on board
• Guided visit to Cu Chi Tunnels and jungle walk
• English-speaking professional guide
Evening Cruises: Sunset, Dining, and SÔNG SHOW®
Daily evening cruises operate 5:30 PM – 8:30 PM, featuring:
• Chill live music and sunset cocktails
• Dinner cruise on the Saigon River
• SÔNG SHOW®, a live contemporary performance where the river becomes the storyteller
• Pick-up and drop-off services from Districts 1–4
Each sailing is limited to 99 guests, offering open restaurants, two bars, expansive open-air decks, and a panoramic sundeck designed for connection and social exchange.
Looking Ahead: Overnight Cruises 2027–2028
LuxGroup confirmed that boutique overnight river–sea cruises will debut in the 2027–2028 seasons, featuring 25–50 en-suite cabins for up to 100 guests. Daily departures from Nha Rong Wharf will offer 1–3 night journeys on the Saigon River and multi-day voyages along Vietnam’s southern coastline.
Indicative pricing: from USD 500 per night for two guests, all-suite accommodation.
A Project Rooted in Happiness and Purpose
Commenting on the launch, Dr. Phạm Hà, Founding President & CEO of LuxGroup®, said:
“Amiral Cruises for Presidents® is not simply a cruise project. It is my happiness project.
Happiness, for us, means rivers remembered, culture respected, and guests genuinely hosted—not entertained. When luxury is guided by culture and purpose, it naturally delivers happiness to travelers, communities, and the nation alike.”
Global Debut at ITB Berlin 2026
LuxGroup will present Amiral Cruises for Presidents® and the broader Vietnam Waterways® vision at ITB Berlin 2026, Booth 26/313a, inviting global partners, media, and travel professionals to explore how Vietnam is redefining luxury travel on water—quietly, deliberately, and with pride.
Reservations & Information: www.amiralcruises.com
About LuxGroup®
LuxGroup® is Asia’s leading luxury travel group, guided by the philosophy “Luxury is Culture – Delivering Happiness.” Through design-led hospitality, cultural storytelling, and sustainable development, LuxGroup creates meaningful journeys across Vietnam and Asia.
Media Contact
Press Office, LuxGroup®
press@luxgroup.vn | www.luxgroup.vn
