Michelin-inspired 5-course fine dining, sunset cocktails, chilled live music and the Sông Show — a new immersive quiet-luxury experience for global travelers in Ho Chi Minh City.
Ho Chi Minh City, Vietnam – LuxGroup® introduces a new signature evening experience designed for modern luxury travelers: “Day Cruises” on the iconic Saigon River. This refined program blends fine dining, live music, cultural performance, and river storytelling, transforming an evening in Saigon into an unforgettable cultural journey.
Departing from the historic Bạch Đằng Wharf, the cruise invites guests to rediscover the city from the water — the very place where Saigon’s story began. With limited capacity of only 99 guests, the experience offers an intimate atmosphere tailored for quiet luxury travelers seeking authenticity, elegance, and meaningful moments.
Prices start from USD 120++ per person, with guaranteed daily departures regardless of passenger numbers, ensuring flexibility and convenience for international visitors.
More than a dinner cruise, the program is designed as a complete immersive experience — a voyage through time on the legendary Saigon River.
A New Immersive Product for Luxury Travelers
As Vietnam positions itself to welcome 35 million international visitors by 2030, LuxGroup continues to innovate with experiential travel products that encourage visitors to stay longer and explore deeper in Ho Chi Minh City.
The Day-to-Dusk Night Cruise introduces a new way to experience Saigon — where land, river, people, heritage, culture, art, nature, and time come together through storytelling.
Guests are invited not simply to dine, but to experience the Saigon River as a living cultural stage where the past, present, and future of the city converge.
Sunset Ritual on the River
As the vessel departs Bạch Đằng Wharf, guests gather on deck for sunset cocktails while the golden sky reflects across the Saigon skyline.
The city slowly transitions from daylight to a glittering nightscape while chilled live acoustic music creates a relaxed and elegant atmosphere.
During the cruise, professional guides share stories about the river’s past — from ancient trading routes and colonial Saigon to wartime history and modern urban transformation.
Travelers are invited to listen to the river and its stories, experiencing Saigon from a perspective rarely accessible on land.
Michelin-Inspired Five-Course Culinary Experience
At the heart of the evening is an elegant Michelin-inspired five-course fine dining menu, celebrating Vietnamese gastronomy with contemporary creativity.
Prepared using seasonal ingredients and regional culinary traditions, each course reflects the diversity and richness of Vietnamese cuisine.
The dining experience is inspired by La Maison 1911, LuxGroup’s culinary concept that blends heritage, storytelling, and refined hospitality.
Dining aboard the river cruise transforms dinner into a sensory cultural experience, where cuisine becomes part of the narrative of place.
The Sông Show – Culture Inspired by River Civilization
The evening continues with the Sông Show, an artistic performance celebrating the river civilization of southern Vietnam.
Through music, storytelling, and contemporary performance, the show evokes the rhythms of life along the waterways — from floating markets and fishermen to traders and travelers who shaped the region.
Together with live music and river views, the performance creates a multi-sensory cultural experience unique to Ho Chi Minh City.
Service from the Heart
The cruise reflects LuxGroup’s philosophy of “service from the heart,” combining refined hospitality with authentic storytelling.
“Luxury today is no longer defined by hardware, but by heartware,” said Dr. Phạm Hà, Founding President & CEO of LuxGroup®.
“Our mission is to create experiences that touch the heart — where travelers slow down, enjoy the river, listen to its stories, and leave with lasting memories of Saigon.”
A Complete Curated Experience
The Day-to-Dusk Night Cruise Experience includes:
• Scenic sunset cruise on the Saigon River
• Welcome sunset cocktail reception
• Michelin-inspired five-course fine dining
• Chilled live music performances
• Sông Show cultural performance
• Guided storytelling tour during the cruise
• Convenient departure from Bạch Đằng Wharf
• Exclusive experience limited to 99 guests
• Guaranteed daily departures
Prices start from USD 120++ per person.
ESG Commitment & Sustainable River Tourism
The cruise also reflects LuxGroup’s strong commitment to ESG and responsible tourism practices.
Key sustainability initiatives include:
• Zero-plastic policy onboard
• Responsible river tourism practices
• Support for local communities and cultural preservation
• Environmental awareness and sustainable operations
These initiatives ensure that each journey is luxurious, meaningful, and environmentally responsible.
Celebrating the Legendary Saigon River
The Day-to-Dusk Night Cruise forms part of LuxGroup’s broader vision Vietnam Waterways®, a strategy to revive Vietnam’s rivers as cultural tourism corridors and platforms for experiential luxury travel.
By reconnecting travelers with the country’s waterways, LuxGroup aims to celebrate the 4,000-year river civilization of Vietnam while creating unforgettable travel experiences.
The program also complements LuxGroup’s flagship project Amiral Cruises for Presidents®, introducing a new generation of boutique river-sea voyages along the Saigon River.
About LuxGroup®
Founded in 2005, LuxGroup® is one of Asia’s leading luxury travel companies specializing in experiential journeys that blend heritage, culture, gastronomy, art, and sustainable tourism.
Its portfolio includes Lux Travel DMC®, Heritage Cruises®, Emperor Cruises®, and Amiral Cruises for Presidents®.
LuxGroup operates under its guiding philosophy:
“Luxury is Culture – Delivering Happiness.”
Media Contact
LuxGroup® Communications Office
Email: press@luxgroup.vn
Websites
https://luxgroup.vn
https://amiralcruises.com
