Amiral Cruises 2026 is a luxury cultural cruise collection inspired by the historic 1911 voyage from Nha Rong Harbor aboard the Amiral Latouche-Tréville. Blending heritage, storytelling, fine dining, and immersive river experiences, Amiral Cruises 2026 invites travelers to rediscover the soul of Saigon through meaningful journeys on the Saigon River.
Some venues are more than places where events happen.
They become part of the story itself.
That is precisely why Amiral Cruises 2026 has chosen Hotel Majestic Saigon — the iconic century-old riverside hotel overlooking the Saigon River — as the setting for its brand launch evening, “The River Remembers,” taking place on 05 June 2026.
Because just beyond the terrace where guests will gather at sunset flows a river that has witnessed more than 300 years of Saigon’s history.
A river that once welcomed ocean liners from Europe.
A river that saw the rise of bustling colonial ports, the footsteps of Emperor Bao Dai, the pioneering maritime spirit of “The King of Ships” Bach Thai Buoi, and generations of Vietnamese, Chinese, Khmer, Cham, French, and Indian communities who helped shape the soul of old Saigon.
And it was on this very river that the historic vessel Amiral Latouche-Tréville arrived in Saigon in June 1911.
Three days later, on June 5th, 1911, the ship departed from Nha Rong Harbor carrying a young kitchen assistant named Van Ba — the man who would later become President Ho Chi Minh.
Amiral Cruises 2026: A New Cultural Luxury Journey on the Saigon River
Now, 115 years later, Amiral Cruises returns to the same river not as a nostalgic recreation of history, but as a contemporary cultural voyage inspired by memory, exploration, and the enduring Vietnamese spirit of reaching beyond horizons.
For Amiral Cruises, the river is not simply scenery.
It is a living archive of stories, identities, and dreams.
This is the true spirit behind “The River Remembers.”
More than the launch of a luxury boutique cruise brand, the evening marks the beginning of a new storytelling journey — one where heritage, culture, art, and emotional experiences converge on the waters of Saigon.
For LuxGroup Founder & CEO Dr. Pham Ha, the project also carries a deeply personal meaning.
In 1985, as a ten-year-old boy traveling from Hai Phong to Saigon with his father aboard a coastal vessel after reunification, he first arrived at Nha Rong Harbor and became captivated by the world of ships, rivers, and voyages connecting Vietnam from North to South.
That childhood memory quietly evolved into a lifelong dream.
Forty years later, that dream has become Amiral Cruises for Presidents®.
“Perhaps every person carries within them a river of memory” Dr. Pham Ha shared.
“For me, it is the Saigon River — a river of inspiration, memory, and dreams that never stop flowing.”
Rather than pursuing extravagance, Amiral Cruises embraces a philosophy rooted in cultural depth:
“Luxury is Culture.”
Here, luxury is not defined by speed or spectacle, but by the ability to create deeper connections — with history, people, emotions, and the spirit of a place.
Through curated river journeys, sunset experiences, storytelling performances, fine dining, and immersive cultural encounters, Amiral Cruises seeks to redefine river tourism in Vietnam through the lens of meaningful travel.
From Ha Long Bay to the Saigon River, from UNESCO heritage landscapes to urban waterways rich in memory, LuxGroup continues to pursue its long-term vision of Vietnam Waterways® 2045 — bringing Vietnamese heritage cruising to the world through vessels proudly inspired, designed, and operated with Vietnamese spirit.
Because at Amiral Cruises, we believe:
To understand a city,
you must first understand its river.
And sometimes, the most meaningful way to discover a place is not through its streets, but through the water that gave birth to it.
