Amiral Cruises is a luxury cultural cruise collection inspired by the historic 1911 voyage from Nha Rong Harbor aboard the Amiral Latouche-Tréville. Blending heritage, storytelling, art, and immersive river experiences, Amiral Cruises invites travelers to explore the soul of Saigon and Southern Vietnam through meaningful journeys on the water.
LuxGroup will officially host the brand launch event “Amiral Cruises 2026 – The River Remembers” at Prima B, Level 5, Hotel Majestic Saigon, from 6:00 PM to 9:00 PM, marking the next chapter in the development journey of Lux Cruises’ heritage cruise ecosystem on the Saigon River.
Inspired by the concept “Sunset Luxury Launching on Saigon River,” the event is designed as an immersive cultural and emotional journey, inviting guests to travel through layers of memory and rediscover the river that has shaped the soul of Saigon for more than a century.
The River Remembers – When the River Becomes a Storytelling Space
The theme “The River Remembers” reflects the core spirit of Amiral Cruises: the river is not merely a geographical space or transportation route, but a living archive of memory, culture, and urban identity.
From the earliest riverside communities and colonial trading ports to Ba Son Shipyard, Thu Ngu Flagpole, and the vibrant skyline of modern Ho Chi Minh City, the Saigon River has silently witnessed the transformation of the city across generations.
Through Amiral Cruises, LuxGroup seeks to retell these memories through a different language — the language of boutique cruising, art, light, music, and immersive experiences on the water.
More than a traditional brand launch, The River Remembers represents the opening chapter of the Amiral narrative universe, where history is not preserved behind museum walls, but brought to life through curated cultural voyages.
115 Years Since the Historic Departure from Nha Rong Harbor
The event also marks a significant historical milestone: 115 years since the historic departure of the young Nguyen Tat Thanh aboard the Amiral Latouche-Tréville from Nha Rong Harbor in 1911.
From the Saigon River began a journey driven by aspiration, exploration, and the desire to seek a path for the future of Vietnam.
That spirit has become one of the central inspirations behind the creation of Amiral Cruises.
Rather than recreating history through nostalgia, Amiral transforms heritage into contemporary experiences. Each voyage is designed not simply as a journey across the water, but as an invitation to connect more deeply with the history, culture, and rhythm of Southern Vietnam through the perspective of the river.
Introducing the Amiral Cruises Collection
During the event, LuxGroup will introduce the Amiral Cruises collection — Vietnam’s first luxury river-sea (SB standard) cruise system, designed to bring inspiring cultural experiences to the waterways and coastlines of Southern Vietnam.
The collection includes:
- 02 Amiral Explorers dedicated to cultural, historical, and ecological discovery journeys;
- 01 Amiral Cruises for Presidents – Urban River Yacht, offering sunset experiences, live music, and fine dining in the heart of Saigon;
- 01 Amiral Cruises for Presidents – Overnight Cruises, designed for boutique luxury overnight voyages on the water.
Departing from Bach Dang Wharf, the journeys will connect travelers to destinations rich in history and local identity, including Ben Duoc – Cu Chi, Can Gio Mangrove Biosphere Reserve, Ganh Rai Bay, and in the future, extended routes to the Mekong Delta, Cambodia, and Con Dao Special Zone.
An Evening Dedicated to Memory, Culture, and the River
The launch evening will feature a curated series of artistic and cultural experiences, including:
- The brand film “The River Remembers”
- Live musical performances
- A cultural showcase inspired by old Saigon
- Sunset cocktail & canape experiences
- Storytelling performances celebrating river heritage
- The introduction of the Vietnam Waterways 2045 vision
Through this event, LuxGroup hopes to introduce a new perspective on Vietnamese river tourism — one where luxury is defined not by extravagance, but by emotional depth, cultural resonance, and the memories that remain long after the voyage ends.
Because for Amiral Cruises, travel is not about going farther.
It is about feeling deeper, understanding more, and remembering longer.
Event Information
Event: Amiral Cruises 2026 – The River Remembers
Time: 6:00 PM – 9:00 PM
Venue: Prima B – Level 5, Hotel Majestic Saigon
Concept: Sunset Luxury Launching on Saigon River
